Tuesday, September 14, 2004

CRM does too much and knows too much

Does too much? See Albertsons Learns the Legal Dangers of CRM It's about Albertson's CRM system sending out letters to the customers who previously filled prescription there.

Knows too much? See Retail CRM: Does Data Create A Duty? It's about whether a company (in this case, Kroger's) is liable to inform their customers about recall when it stores customers contact and purchase info in CRM.

Now you know how tough the enterprise application business is!

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